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ABOUT

A couple of years ago I was speaking with a Millennial colleague at the Apple Store where I worked and I happened to mention that I'd been a graphic designer for ten years before the Mac was introduced. To which my friend responded, "How can you do graphic design without a computer?" Well, you can and I did. But that was then, this is now.

Some background. I attended Massachusetts College of Art, a school that required not only good SATs for admission but also a portfolio that demonstrated a level of talent sufficient to successfully complete the required coursework over four years. My major was illustration.

However, my earliest graphic design jobs resulted from the realization that having an occasional drawing published in
Road & Track and other magazines wouldn't be enough to sustain 
me financially. That's when my real design education began.

Becoming adept at traditional, pre-computer graphic design tools
and processes — in the darkroom and on the drafting table — and working with noted creative directors early in my professional career instilled in me an understanding of what it took to effectively translate a marketing communication concept into ink-on-paper reality. 

In the early '80s, I began advocating for technology with my then-employer, an influential business lobbying group that used NO computers whatsoever. I read a special, two-hundred-page technology issue of the typography publication U&LC, and highlighted computer systems that I felt could benefit the organization in many ways, including print production. Years after I left, they took my suggestions.

More recently, I helped convert all of Polaroid's packaging from a traditional mechanical paste-up workflow to a digital one, becoming  an expert at Adobe Illustrator in the process. I designed and produced Nikon's first full-line catalog in the US, overseeing the production of the 120-page, 100,000 copy press run. 

For the past nine years, in reaction to the economic downturn of the late aughts, I've worked as a Specialist at Apple Retail while keeping my hand in graphic design, as demonstrated by the examples on this website. Now I'm eager to return to design and marketing full-time.

 

Thank you for visiting my site.

 

Patrick King 

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